A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch.…
» Communicating your differentiated value consistently works better than a custom pitch every time » For…
» Switching to a product-led sales movement should not be a hard pivot but a blended…
» Product managers need a blend of skills, of which commercial acumen is a part »…
» Knowing what kinds of customer you want and don’t want help you to prioritise ‘one-off’…
“Hi Jock, I’m currently applying for loads of product manager jobs. I’ve received an offer from…
The other day, I was asked how to launch a product successfully. Two competing responses sprang…
There are several common dysfunctions plaguing product teams in B2B companies the world over. How can…
More often than not the relationship between product management and the sales team frustrates both sides.…
Despite relying on each other for the success of their products, the Sales and Product teams…
