72: All the world’s a stage – how to launch a product
The other day, I was asked how to launch a product successfully. Two competing responses sprang…
Tag: B2B
How closely aligned should product organisations be with marketing and personas?
Here’s another question I was asked recently: If you’re concerned about buyer needs and their objectives,…
54: How to stop common B2B dysfunctions in the product team
There are several common dysfunctions plaguing product teams in B2B companies the world over. How can…
3 ways to build a better sales team
More often than not the relationship between product management and the sales team frustrates both sides.…
B2B Product Management on Mind the Product
On the 4th birthday of ProductTank London in May, three speakers shared with us their experiences…
