» The vision describes the future we are trying to create
» The strategy describes how we’ll make the vision a reality
» There are only 4 strategies after finding product-market fit
» Tesla subsidised more affordable car models with the revenue from their initial luxury roadster
» Storytelling helps to convince stakeholders to believe in your vision
A whole product is often a complex combination of several products and services. Some you create yourself, some are created by others. You’re responsible for the whole lot, even if they’re not all directly in your control.
» Scientists have solved a problem preventing the commercial production of more efficient solar panels
» Solar generated electricity is now cheaper than fossil fuels
» Tesla’s South Australia battery farm is saving tens of millions of dollars
» South Australia spent an hour powered solely by solar, 77% of which came from consumers’ home panels
» The cost of US battery farm projects has dropped 70% in 3 years
» Tesla’s battery innovations would result in cost dropping by half, capacity increasing by half
» The convergence of green technologies would lead to explosive growth
