» Speak the language of C-level by focusing on revenue, customer benefits, and financials

» Without understanding, there can be no empathy

» Product managers need to be able to communicate with a wide range of people using different languages

» The worst product managers only speak in the language of product management

» A product manager works at the intersection between business, technology and user experience

» A product manager is not a replacement for absent specialists

» The product manager is accountable for ensuring the solution is both valuable and viable

» Product managers use their knowledge of user needs and business goals to frame problems and set priorities for their delivery teams