What user trends do you see?
“Are you seeing any key trends from the user perspective that companies need to be thinking about at the aggregate level?”
Questions I’m asked about product management, and my answers to them
“Are you seeing any key trends from the user perspective that companies need to be thinking about at the aggregate level?”
I was recently asked this question:
During the problem exploration phase, what kinds of questions should I be asking and how do I go from 1000 problems to the core problems that will unlock the solution?
Read on for my answer:
Here’s another question I was asked recently:
If you’re concerned about buyer needs and their objectives, how closely aligned do you suggest product organisations be with marketing and with the persona development to ensure they are creating a solution that does meet those needs in the market?
Here’s my answer:
I was recently asked this question:
Do you have a rule of thumb for deciding how much evidence is sufficient for decision making? I often see decisions made on the basis of a sample of one.
Here’s my answer:
I was recently asked this question:
How would you recommend working with organisations who are used to a traditional / waterfall approach, transition towards agile / iterative development?
Here’s my response:
I was recently asked this question:
Can you make suggestions of how best to distil users’ wish lists of requirements/outcomes to a core handful that will encompass most people’s problems?
Here’s my answer:
“I’m about to launch a website selling scotch whisky. Can you offer any advice?”
“Could give me some insight into your day-to-day duties and what the role might entail when working as a product manager at a startup?”
Like doing the washing-up, vacuuming under the sofa or cleaning your windows, housekeeping tasks with your product can get neglected because they’re tedious, not as interesting as new features and so on. However, if you’ve ever found yourself eating breakfast cereal out of an oven tray with a serving spoon because every single item of cutlery and crockery is festering in a pile in your sink, it should be apparent there is inherent value in tackling housekeeping tasks bit by bit over time.
What should product managers keep an eye on in 2011?