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Q&A

Questions I’m asked about product management, and my answers to them

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How do you ensure success as a freelance product manager on a short engagement?
Photo: Leandro Amato on Flickr (https://www.flickr.com/photos/grunge/) CC BY-NC-SA 2.0

How do you ensure success as a freelance product manager on a short engagement?

Oct 30, 2024

As a freelance product manager, think about two things: how you can deliver value as quickly…

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I want to update my pricing strategy. Where do I start?

I want to update my pricing strategy. Where do I start?

Mar 12, 2024

“I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where…

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How do I make my product roadmap a better communication tool?

How do I make my product roadmap a better communication tool?

Feb 14, 2024

“My product roadmap is not getting the right information across to other people in my company.…

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How can I keep track of all these product metrics?

How can I keep track of all these product metrics?

Jan 10, 2024

“Juggling all our metric tracking has become increasingly overwhelming. “How do other teams effectively prioritize and…

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Should I take a product manager job in a sales-led company?

Should I take a product manager job in a sales-led company?

Mar 29, 2023

“Hi Jock, I’m currently applying for loads of product manager jobs. I’ve received an offer from…

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Why can’t I rely on user research from other departments?

Why can’t I rely on user research from other departments?

Feb 8, 2023

“Hi Jock, You talk about doing user research directly with users – does it matter that…

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As head of product, should I be a player-manager, or hire and delegate?

As head of product, should I be a player-manager, or hire and delegate?

Nov 16, 2022

“Hi Jock, There’s plenty that needs doing. As head of product I could focus on the…

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What’s the difference between ‘measures of success’ and ‘definition of done’?

What’s the difference between ‘measures of success’ and ‘definition of done’?

Jun 9, 2022

Hi Jock, How would you describe ‘measures of success’ versus the ‘definition of done’? I’m trying…

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What’s the difference between a growth hacker and a growth product manager?

What’s the difference between a growth hacker and a growth product manager?

Mar 9, 2022

Hi Jock, I was reading your article about growth product managers. What is the difference between…

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My boss wants to set me an OKR on revenue growth. Is this right?

My boss wants to set me an OKR on revenue growth. Is this right?

Dec 15, 2021

Revenue growth is the ultimate vanity metric. It’s lagging and measures an output, not an outcome.…

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  • Product People on Mastodon
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Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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