What’s the difference between a growth hacker and a growth product manager?
Hi Jock,
I was reading your article about growth product managers. What is the difference between ‘growth hacker’ and ‘growth product manager’?
Category: Q&A
Questions I’m asked about product management, and my answers to them
My boss wants to set me an OKR on revenue growth. Is this right?
Revenue growth is the ultimate vanity metric. It’s lagging and measures an output, not an outcome. That’s why it’s a terrible choice of OKR.
I’m overwhelmed – can you help?
“I’m 4 weeks into a new [product manager] job, having moved states for it, and I’ve recently become a parent for the first time. Currently, I am feeling overwhelmed.”
How do you find the balance between autonomy and focus for PMs you’re managing?
“I have a PM in my team who I regularly find digging into areas of the business that are unrelated to the initiatives they’re responsible for. [As a result,] they also have a track record of being extremely slow to bring anything to market.”
Should a product manager have responsibility for profitability?
“Should the product manager have some level or perhaps a great deal of responsibility for the profitability of the product? Should they understand things like the unit economics, that sort of thing?”
What technical skills do I need to be a product manager?
“I was looking for inspiration and guidance as I am searching for a career change and Product Management/ Project Management are my areas of interest. I was looking to understand if in such roles technical skills are required.”
What lessons from antiquity would you apply to product management?
“So this this might seem a bit odd, but are there any lessons from antiquity given your background in Classics that one might apply to product management in the year 2020?”
What’s the difference between a product manager and a business analyst?
“Hi Jock, What’s the difference between a product manager and a business analyst?”
How do I make my product manager CV stand out?
“I am currently looking for a new PM role but there is so much competition because of the pandemic. Do you have any suggestions on how to stand out as a PM in these turbulent times?”
What’s the best way to focus teams on outcomes not outputs?
What’s the best way to help agile teams move away from feature delivery to focus on outcome over output?
