The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.
Here’s another question I was asked recently:
If you’re concerned about buyer needs and their objectives, how closely aligned do you suggest product organisations be with marketing and with the persona development to ensure they are creating a solution that does meet those needs in the market?
Here’s my answer:
There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions.
More often than not the relationship between product management and the sales team frustrates both sides. Here are three ways to build a better sales team.
On the 4th birthday of ProductTank London in May, three speakers shared with us their experiences of building and working in B2B (business to business) companies. Take a look at the recap I wrote over on Mind the Product’s blog.
Someone I’ve come across recently and would recommend is Paul Dunay (@PaulDunay) and his Buzz Marketing blog. He specialises in B2B marketing and has particular insight into harnessing the power of Social Media. Well worth a read.