The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.
Here’s another question I was asked recently:
If you’re concerned about buyer needs and their objectives, how closely aligned do you suggest product organisations be with marketing and with the persona development to ensure they are creating a solution that does meet those needs in the market?
Here’s my answer:
There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions.