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Tag: B2B

72: All the world’s a stage

72: All the world’s a stage

Posted on Tuesday, 21 July 2020

The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.

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Q&A: how closely aligned should product organisations be with marketing and personas?

Q&A: how closely aligned should product organisations be with marketing and personas?

Posted on Thursday, 9 February 2017

Here’s another question I was asked recently:

If you’re concerned about buyer needs and their objectives, how closely aligned do you suggest product organisations be with marketing and with the persona development to ensure they are creating a solution that does meet those needs in the market?

Here’s my answer:

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54: How to stop common B2B dysfunctions in the product team

54: How to stop common B2B dysfunctions in the product team

Posted on Tuesday, 26 April 2016

There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions.

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3 ways to build a better sales team

3 ways to build a better sales team

Posted on Tuesday, 12 January 2016

More often than not the relationship between product management and the sales team frustrates both sides. Here are three ways to build a better sales team.

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B2B Product Management on Mind the Product

Posted on Monday, 16 June 2014

On the 4th birthday of ProductTank London in May, three speakers shared with us their experiences of building and working in B2B (business to business) companies. Take a look at the recap I wrote over on Mind the Product’s blog.

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Link of the day: Buzz Marketing for Technology

Link of the day: Buzz Marketing for Technology

Posted on Tuesday, 14 December 2010

Someone I’ve come across recently and would recommend is Paul Dunay (@PaulDunay) and his Buzz Marketing blog. He specialises in B2B marketing and has particular insight into harnessing the power of Social Media. Well worth a read.

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