One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.

Earlier this month, I was attempting to appease my wife by reducing my server’s power consumption physical footprint. In this follow-up, I’ll give you an update on how I got on and pass on a few tips if you’re planning to do the same.
Normal I Manage Products service will be resumed in the next article!

You expend a lot of effort getting people to buy your product and they’re happy with it.

Time passes.

You then go back to your satisfied customers and tell them what they have is now mediocre, so they have to move onto your latest and greatest product version. You see this everywhere, from washing powders to family cars, so it must work for enterprise software, right? So why are your no-longer-happy customers now chasing you with pitchforks and burning torches?