As a product manager, how do you know you’re doing your job well? This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.

There are many questions you need to be asking to determine the best course of action or to analyse underlying motivations. Of them, I use the following three questions most often:

1. So what?
2. Why?
3. What’s stopping us?