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Tag: delight

PRODUCTHEAD: Tilting the umbrella

PRODUCTHEAD: Tilting the umbrella

Posted on Monday, 24 November 2025

» Thinking purely in problems to solve can limit you

» The words you use to describe your proposition are really a test of how well you know your target users’ needs

» Find ways to ‘tilt the umbrella’: small considerate features for your users

Read more ›

37: Unexpected delights – a geek’s guide to the Kano model
Photo by Mike on <a href="https://www.pexels.com/photo/two-dinosaur-statues-410858/" rel="nofollow">Pexels.com</a>

37: Unexpected delights – a geek’s guide to the Kano model

Posted on Wednesday, 26 March 2014

This is the story of why I’m going to be disappointed with 99% of all airlines for the foreseeable future. A guide to the Kano model.

Read more ›

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