» Scenario analysis frees you to consider how things would be different without limiting constraints

» Innovation can occur when challenging received wisdom on what is possible or not

» Scenario analysis can also help you to consider alternate strategies in a dynamic market

» When strategic frames grow rigid, companies, like nations, tend to keep fighting the last war

» If organisations (incorrectly) view change as gradual they will have resistance to the change

» The innovator’s dilemma: cater to current needs or attempt to anticipate future demands?

» Many common financial tools distort the value, importance, and likelihood of success of investments in innovation