Pay attention to local requirements
If you want to succeed in global markets with a ‘one size fits all’ approach, you may want to reconsider that strategy. Pay as much attention, if not more, to getting the local details right.
Comments and advice on planning and achieving a successful product launch
If you want to succeed in global markets with a ‘one size fits all’ approach, you may want to reconsider that strategy. Pay as much attention, if not more, to getting the local details right.