Comments and advice on planning and achieving a successful product launch
» Communicating your differentiated value consistently works better than a custom pitch every time
» For go-to-market without a PMM, aim to fill some of the gaps, not to take over the whole role
» Traditional marketing-generated leads involve telling the customer the value; product-led growth shows the value instead
» Sonos is working through a major user backlash after launching a flawed app
» Pressure from senior management forced the launch to happen before it was ready
» Tips for recognising and managing tension as a product manager
» Round-up of lessons learned from failed product launches
The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.
To all wannabe e-commerce entrepreneurs: you no longer have any excuse. It’s possible to fire up an MVP for a wine delivery business in under an hour using just a mobile phone. Read how… Congratulations on your first purchase @finventing! …
“I’m about to launch a website selling scotch whisky. Can you offer any advice?”
Last time I published an article explaining why I thought roadmaps were a little like DVD box sets. DonorDrive product manager Kasey Marcum (@kaseymarcum) asked in the comments:
“Always enjoy your posts, Jock! I really love the high level idea of this. What does this actually look like in the wild?”
Imagine your roadmap and sprints being as engaging as a hit movie – just think how much easier they’d be to “sell” to your stakeholders and customers! Let’s see how you can do this.
By failing to grasp the demographics of their customer base, Demon Internet appears to have scored a convincing customer service own-goal with their email upgrade.
We’re looking at the kinds of information that specific groups of people need to know during the lifecycle of your product and why they’re so interested in the first place.
Last time we covered the steps from idea through to convincing people to part with some cash to build it. Now we’re going to look at building it and onwards through launch to review.
Sometimes the role of product management can be a little overwhelming. There’s often so much to do that you can feel at a loss for where to begin. But did you know that ancient Greek philosophers contended with the same problem?
There are many reasons why Sales may be holding back on your new product. As we all know, Salespeople are by nature shy, retiring types, who need constant reassurance. You need to encourage and nurture them, delicate little flowers that they are. Or at the very least, restrain the urge to run screaming at them with a baseball bat held aloft.
