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Tag: launch
Comments and advice on planning and achieving a successful product launch
PRODUCTHEAD: In a flat spin from a failed product launch
» Sonos is working through a major user backlash after launching a flawed app » Pressure…
72: All the world’s a stage – how to launch a product
The other day, I was asked how to launch a product successfully. Two competing responses sprang…
The £20 bottle of Blue Nun
To all wannabe e-commerce entrepreneurs: you no longer have any excuse. It’s possible to fire up …
I’m about to launch a website. Any advice?
“I’m about to launch a website selling scotch whisky. Can you offer any advice?”
Back(log) to the Future – story arcs, roadmaps and product themes
Last time I published an article explaining why I thought roadmaps were a little like DVD…
26: The customer is king
By failing to grasp the demographics of their customer base, Demon Internet appears to have scored…
Drowning in product documentation? Start swimming – Part 2
We’re looking at the kinds of information that specific groups of people need to know during…
13: You’ve got to start the race before you can finish it
Sometimes the role of product management can be a little overwhelming. There’s often so much to…
Why aren’t sales selling my new product?
There are many reasons why Sales may be holding back on your new product. As we…
