» So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying)
» Sustainable growth requires new products or built-in virality, not just more marketing
» True exponential growth is rare and short-lived
» Ways to extend a product’s life cycle: frequent usage; varied usage; new users; new uses
» Sometimes removing features is more effective than adding them
» You can’t change the customer, but you can change your company’s process, strategy and culture
» Give your team time and permission to check you’re moving the right metrics
» Data is not a silver bullet and won’t solve your company’s trust issues
