How did you get into product management?
This is an interview I did a little while ago with a user experience author living on the US East Coast. She was interested in moving into freelance product management.
Tag: metrics
The benefits of open and transparent data
I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This bit is about the benefits of open and transparent data.
Starting with a guess: how to use data creatively
The interview covers things like:
thinking about outcomes, not outputs; alignment with broader goals; finding and measuring leading indicators; and the 5 most important metrics for product managers.
3 ways to build a better sales team
More often than not the relationship between product management and the sales team frustrates both sides. Here are three ways to build a better sales team.
21: Seven KPIs for customer insight
Knowledge is power for product managers, but you have to gather and interpret the right metrics. Here are seven suggested KPIs that you can use to expand your customer insight and to drive better performance.
4 key ways to spot a successful product manager
As a product manager, how do you know you’re doing your job well? This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.
