» Don’t be driven by metrics — be informed by them

» The mental tendency to replace strategy with metrics can destroy company value

» Onboard your users all the way to becoming your best users

» 3 kinds of innovation: method, market and product

» Change in your organisation may be inhibited by a small number of constraints

» Your product, your company is always part of a wider ecosystem

» A product strategy needs to be clear on what metrics to focus on and how to move them

» Finding product-market fit is the beginning, not the end

» Use sensitivity analysis to identify the make-or-break metrics for your business

» Your analytics approach needs to change over time to keep up with your evolving product

» Blindly copying best practices results in an imperfect copy

» Analytics tools don’t do the thinking for you