How can I keep track of all these product metrics?
“Juggling all our metric tracking has become increasingly overwhelming.
“How do other teams effectively prioritize and process this information?”
“Juggling all our metric tracking has become increasingly overwhelming.
“How do other teams effectively prioritize and process this information?”
» We can and should measure discovery activity and its impact on the team and users
» Discovery cycle time and cadence are critical to adopting a continuous mindset
» Avoid vanity quantity metrics such as number of research activities; measure quality instead
» Don’t be driven by metrics — be informed by them
» The mental tendency to replace strategy with metrics can destroy company value
» Onboard your users all the way to becoming your best users
» 3 kinds of innovation: method, market and product
Revenue growth is the ultimate vanity metric. It’s lagging and measures an output, not an outcome. That’s why it’s a terrible choice of OKR.
» Change in your organisation may be inhibited by a small number of constraints
» Your product, your company is always part of a wider ecosystem
» A product strategy needs to be clear on what metrics to focus on and how to move them
» Finding product-market fit is the beginning, not the end
» Use sensitivity analysis to identify the make-or-break metrics for your business
» Your analytics approach needs to change over time to keep up with your evolving product
» Blindly copying best practices results in an imperfect copy
» Analytics tools don’t do the thinking for you
In government, product is borne out of transparency, quite a lot of cake and a fanatical desire to serve the needs of users. Video and slides!
Product managers often struggle to keep on top of their product roadmap. I recently gave this talk on the secrets of meaningful product roadmaps at Landing Festival Berlin to explain where people often get lost.
Hello! I’ve not published a great deal on the blog recently. In my defence, I’ve been doing a fair amount of paid writing work and my brain has run out of words temporarily. If you’re interested, I’m writing (then delivering) …
A real-life case study for measuring the performance of a team of product managers, with examples to download