PRODUCTHEAD: “It was at that moment he knew …”
» Be comfortable not having all the answers; trust your team
» Prioritise the customer when balancing B2C/B2B decisions
» Counteract your cognitive bias towards adding complexity by subtracting
Tag: mistakes
PRODUCTHEAD: To err is human
» Customer research and validation is critical, but it can’t always make decisions for you
» Remedy mistakes quickly and honestly to earn respect
» Use the “rule of 10” to put mistakes in context
» People remember most your small defining moments
68: 4 common user persona mistakes
More often than not, user personas are just a laborious way to decorate the walls. Are you making these common mistakes?
