» When negotiating, don’t pitch, listen

» To minimise residual influence, negotiate each point independently

» When trust is low, consider making a concession contingent on the other party reciprocating

» Conceding because you don’t want to upset the other party is a losing scenario

» Ask “why” to understand the other side’s position and interest

» All negotiations involve both rational and emotional elements

» Whatever decision you make as a product manager will disappoint some people

» Teams benefit from a shared understanding of the trade-offs of decisions