» Scenario analysis frees you to consider how things would be different without limiting constraints

» Innovation can occur when challenging received wisdom on what is possible or not

» Scenario analysis can also help you to consider alternate strategies in a dynamic market

» In solving their own internal scaling problem, Amazon inadvertently created the building blocks for the AWS platform

» Stripe’s founders didn’t shy away from tackling an unattractively difficult problem

» Platforms connect different sides of a market, even if they have dramatically different needs and capabilities

» Twilio’s founder prioritised the developers who’d implement his API, not the managers who’d pay for it