» Performance appraisals fail to take into context whether the organisation is permitting them to succeed

» Deming: “a bad system will beat a good person every time”

» Personal development and performance are different things

» Shift performance management from the individual to team, group, or organisational level

» Service maps help teams and stakeholders to understand interactions with a service across touchpoints over time

» They provide a visual representation of an abstract and often wide-reaching process

» Think of your service like a theatre: front stage, backstage and behind the scenes

» Service mapping helps your team to tell their story to the wider organisation

» In product management, people matter most

» Diverse teams build better products

» A mentor or coach can be like a north star for your career

» Care for the craft and remember to pay it forward