“Hi Jock, What’s the difference between a product manager and a business analyst?”
Posts relating to market research and sizing, analysis of revenue opportunities, creating business cases and P&L models, evaluation of technologies and so on
I heard a story of an octogenarian who drove himself to the hospital for his eye cataracts operation. (Just let that sink in a bit.) On his surprisingly safe return home, his relatives queried the sense of his actions. He replied that what he lacked in sight, he made up for in driving experience.
3 questions and answers: What exactly is a “Freelance Head of Product”? What is a great product? What are the key criteria for a great team?
The more closely we examined the problem, the more complicated it became. When this happens to you, it can feel overwhelming. Don’t quit your research too soon.
I was recently asked this question:
Do you have a rule of thumb for deciding how much evidence is sufficient for decision making? I often see decisions made on the basis of a sample of one.
Here’s my answer:
One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.
This is not the Field of Dreams and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.
I’ve been talking to web developers, engineers and product people about APIs. After all, they’re the ones using them. From our discussions, it’s clear that the best web APIs share some common traits. Would you like to know what’s going to make yours more successful?
Happy New Year!
I was recently asked what I saw as the major trends, changes, challenges and opportunities for product managers in 2011.
Product managers working in different market sectors, countries and sizes of company will have their own take on this, so here’s my Top 5 from the perspective of a large-ish Business Services company operating in the UK.
As a product manager, how do you know you’re doing your job well? This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.