Despite relying on each other for the success of their products, the Sales and Product teams often have a jarring relationship. This is far from ideal. By looking at where things go wrong we can identify a better way of working with each other. The prizes on offer: shorter sales cycles, more easily achieved targets and customers who are always happy to hear from you.

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Love them or hate them, you won’t have a successful product without your sales force. So if you’re at a loose end on Monday night, come join me to discuss the relationship between Product Management and Sales on @ProdMgmtTalk.

In the UK, if you want to share your views, you’ll need to stay up past your bedtime on a school night. The tweet chat is early Tuesday 26 July, midnight – 1:00 AM BST.
For the US, it will be Monday 25 July, between 4:00 – 5:00 PM PT
And for Australia it will be Tuesday 26 July 9:00 – 10:00 AM ET

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Does your sales team sell your products (like, in exchange for money), or does it give them away as generous sweeteners to guarantee the sale of something else that will hit their targets? Or to put it in another way, does your salesforce truly understand the value of your products and can it articulate the benefits to the customer?

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There are many reasons why Sales may be holding back on your new product. As we all know, Salespeople are by nature shy, retiring types, who need constant reassurance. You need to encourage and nurture them, delicate little flowers that they are. Or at the very least, restrain the urge to run screaming at them with a baseball bat held aloft.

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