» Take a systematic approach to evaluating multiple solutions to the same opportunity

» ‘Assumption’ is just another word for ‘things we believe’

» When there are many opportunities in contention, assess whether it’s worth solving the problem

» We tend to come up with solutions before defining the problem they solve

Do you spend more time writing documents about your product than actually managing it?

Many companies with some kind of product management function become all caught up in the process, drowning themselves in increasing numbers of documents. These rapidly become overwhelming to manage, contain duplicated detail and ultimately obscure the real objective of product management, namely to create successful products.