A product management blog by Jock Busuttil
“I have just been offered an awesome job as a product manager for a startup and although I studied UX design, I think it could be for me. Just wondering whether you could give me some insight into your day-to-day duties and what the role might entail when working on a product for a startup?”
This is not the Field of Dreams and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.
A London startup is attempting to disrupt the local property rentals market in a way that benefits tenants, landlords and property agents equally – a win-win-win scenario, you might say. Jock Busuttil finds out more from the man in the Wigwamm, Rayhan Rafiq Omar.
Lovely article from Joel Gascoigne about why startups should just start charging from the outset, and why it’s not that big a deal to evolve and change pricing later on – as long as you don’t screw over your existing …
Link of the Day: Pricing your product – it doesn’t have to be so complicated Read more
If you’re a startup, you probably don’t want to be splashing the cash on expensive, highfalutin’ PR agencies. If you work in a bigger organisation, sometimes you need to think like a startup to get around the corporate PR team’s …
While I was working at a former start-up called Zeus Technology (now doing rather well for itself, thank you), one of the investors was a chap called Nic Brisbourne. He is a perfectly pleasant chap, but at the time he scared the life out of me. I think that subconsciously I worried I might scare him and his venture capital away. One day I accidentally nicked his taxi and he was surprising forgiving.
To be a product manager is to be an entrepreneur within your company. You need to take ownership and responsibility for all things to do with your product. Your approach needs to be holistic, evidence-based and diplomatic. You need the ability to jump between the big picture and the day-to-day detail. And you need to know your product, market, company and self to be effective.