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Tag: target market

72: All the world’s a stage

72: All the world’s a stage

Posted on Tuesday, 21 July 2020

The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.

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Tagged with: B2B, launch, marketing, sales, target market, user research
56: The coffee shop problem
Photo: Oli Scarff / Getty Images

56: The coffee shop problem

Posted on Tuesday, 11 April 2017

How much of a problem is it if something similar to your shiny new product idea already exists on the market?

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Tagged with: competitive, differentiation, marketing, needs, product-market fit, segments, target market
33: The Field of Dreams is fiction

33: The Field of Dreams is fiction

Posted on Monday, 29 April 2013

This is not the Field of Dreams and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.

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Tagged with: idea, motivations, niche, pervasive, problem, product discovery, profitable, research, solution, startup, target market, urgent

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