72: All the world’s a stage – how to launch a product
The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.
Tag: target market
Photo: Oli Scarff / Getty Images
56: The coffee shop problem
How much of a problem is it if something similar to your shiny new product idea already exists on the market?
33: The “Field Of Dreams” is fiction
This is not “Field Of Dreams” and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.
