» Empowered teams can only succeed if the leadership team is on board

» Leaders can’t scale or have all the answers; empowered teams stand a better chance

» Leadership needs to be open and transparent when issuing a “must-do” edict to an empowered team

» Product leadership is continually striving for coherence of approach and clarity of purpose

» An inflexible process means working with incomplete information and making the wrong decisions

» Treating work as closed-ended projects leads to context switching and discontinuity

» A way to increase value in Scrum is to involve the team members in the discovery and strategy work

» Respect is not deference; it demands that we challenge each other to be the best we can be

» Take a systematic approach to evaluating multiple solutions to the same opportunity

» ‘Assumption’ is just another word for ‘things we believe’

» When there are many opportunities in contention, assess whether it’s worth solving the problem

» We tend to come up with solutions before defining the problem they solve

» To reduce coordination cost, partition the work by time or space

» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns

» Successful organisations reinforce psychological safety in different ways

» Adding more people to a team makes communication a more significant overhead

» When delivering difficult news at work, you are not there to seek sympathy

» Tie business impact to deprioritised work to highlight the problem to your CEO without sounding whiny

» An organisation’s emotional culture governs which emotions people express and suppress at work

» Many organisation equate “fixing” to basically “patching holes in the slowly sinking boat”

» Some people think about problems directly; others think through the problem via potential solutions

» Organisations often jump straight into action without establishing a foundation for coping with uncertainty

» If one group has all the decision-making power, others cannot properly contribute

» Humility and authenticity go a long way in building trust

» It is hard both to share data when expected, and to do so in a way that is trustworthy and acceptable to the public

» “Nobody ever read a simple sentence and thought ‘well, that was too easy to understand.’”

» With care it is possible to create valuable products with user data while maintaining trustworthiness

» Create space for your engineering team, understand the ebbs and flows of work, and help them to avoid burn-out

» Work to understand the technical complexities facing the engineering team

» Engineers typically focus on a small number of large tasks

» Product and engineering overlap: clarify who does what

» Work continues after the project ends — plan for the ongoing support of your product

» A support team deals with user queries, incidents and ongoing improvement of the product

» Great user support is an expectation, not a nice-to-have

» Feedback from user support can identify areas of product improvement