» The vision describes the future we are trying to create

» The strategy describes how we’ll make the vision a reality

» There are only 4 strategies after finding product-market fit

» Tesla subsidised more affordable car models with the revenue from their initial luxury roadster

» Storytelling helps to convince stakeholders to believe in your vision

» Scientists have solved a problem preventing the commercial production of more efficient solar panels

» Solar generated electricity is now cheaper than fossil fuels

» Tesla’s South Australia battery farm is saving tens of millions of dollars

» South Australia spent an hour powered solely by solar, 77% of which came from consumers’ home panels

» The cost of US battery farm projects has dropped 70% in 3 years

» Tesla’s battery innovations would result in cost dropping by half, capacity increasing by half

» The convergence of green technologies would lead to explosive growth