Closely related to presenting well is the art of public speaking. While not everyone is thrilled at the prospect at standing up and speaking in front of colleagues or strangers, it is a skill that can be acquired. As you become more proficient, you’ll be able to control your nerves better before a presentation and you may even come to enjoy it. Here are some suggested tips:

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We’ve already covered in the previous articles what usability is and why you need to test it and what you need to do to prepare for your usability tests. In this thrilling* conclusion to the trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on the results.

* It all depends on your perspective

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Does your sales team sell your products (like, in exchange for money), or does it give them away as generous sweeteners to guarantee the sale of something else that will hit their targets? Or to put it in another way, does your salesforce truly understand the value of your products and can it articulate the benefits to the customer?

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I strongly believe that all software companies should have a manifesto or a set of guidelines which set out in practical terms how they will ensure that their products are intuitive for the types of user for which they’re intended.

For product managers, even if your company or development team doesn’t “get” usability, you can build these into your product requirements and use your Quality Assurance team to check the requirements have been delivered.

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