15: Product management is selling
I’m writing about one hundred things I’ve learned about being a product manager.
Contrary to what you may think, most of product management is actually selling. You are continually selling new product concepts, ideas for improvement as well as pitches for projects. What you may not realise is that what most people think is selling isn’t actually selling. Selling is listening, understanding, empathy and only then does persuasion factor in.
Selling is listening, understanding, empathy and only then does persuasion factor in
You need to understand what is important to the people you’re talking to and explain why your proposal will be in their interest. Although it may seem a little counter-intuitive, tell them what will be the downsides for them and how you plan to mitigate them. It’s generally better to be up-front rather than give the misleading impression that everything will be peachy. Moreover, it will demonstrate you’ve thought through your proposal with some diligence and understood what matters to them.
Explain your reasoning and at best you’ll achieve consensus, at worst you’ll uncover new information that may cause you to rethink and improve your approach.
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There’s a special offer running for my Product Management Digital Masterclass – 25% off when you get tickets to the full set of sessions.
Live, conference-style talks with Q&A each Tuesday in October 2020, covering:
- What does a product manager do (and not do)?
- Understanding user needs
- The secrets of meaningful product roadmaps
- Landing and starting your product manager job
See you there!