4: Don’t focus on what’s stopping you

4: Don’t focus on what’s stopping you


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I’m writing about one hundred things I’ve learned about being a product manager.

Product managers can be creatures of habit.  Some habits are good and give us a consistent and diligent approach.   Sometimes, though, we allow ourselves to be constrained by habitual thinking, inhibiting true innovation.

The question we should really be asking is: “how can we do it?”

How often have you found yourself thinking: “we can’t do X because that’s not the way we do things” or “we can’t do Y because we can’t change our billing system”?

The question we should really be asking is: “how can we do it?”

By asking this question, the discussion takes on a very different tone.  Positivity and creativeness replaces negativity and resistance to change, and the whole conversation becomes much more enjoyable for all concerned.  Give it a try next time you find yourself hitting obstacles.


Read more from Jock

The Practitioner's Guide to Product Management book cover

The Practitioner’s Guide to Product Management
by Jock Busuttil

“I wish this book was published when I started out in product management”

Keji A., Head of Product

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Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.

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