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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 15
PRODUCTHEAD: On brand

PRODUCTHEAD: On brand

Mar 11, 2024

» Brand provides emotional context, which creates a contact between you and your customers » Brands…

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PRODUCTHEAD: When everyone’s using genAI to apply for jobs

PRODUCTHEAD: When everyone’s using genAI to apply for jobs

Mar 4, 2024

» Larger companies are far more likely to hire for intern, junior or associate level PM…

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PRODUCTHEAD: A deep dive into crowdfunding

PRODUCTHEAD: A deep dive into crowdfunding

Feb 26, 2024

» “First comes the crowd, then comes the funding.” — Brad Guigar » Done well, a…

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PRODUCTHEAD: Navigating change

PRODUCTHEAD: Navigating change

Feb 19, 2024

» Navigating change is hard because we don’t want to be seen as villains » Don’t…

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How do I make my product roadmap a better communication tool?

How do I make my product roadmap a better communication tool?

Feb 14, 2024

“My product roadmap is not getting the right information across to other people in my company.…

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PRODUCTHEAD: In search of deeper alignment

PRODUCTHEAD: In search of deeper alignment

Feb 12, 2024

» A precursor to alignment is a clear product strategy » Alignment needs you to tell…

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PRODUCTHEAD: What if …?

PRODUCTHEAD: What if …?

Feb 5, 2024

» Scenario analysis frees you to consider how things would be different without limiting constraints »…

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PRODUCTHEAD: Beliefs and uncertainty

PRODUCTHEAD: Beliefs and uncertainty

Jan 29, 2024

» In business, certainty tends to be rewarded, even if artificial » Beliefs save cognitive effort…

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PRODUCTHEAD: A red team mindset

PRODUCTHEAD: A red team mindset

Jan 22, 2024

» A red team mindset benefits information gathering, sense-making, decision-taking and planning » Red teaming is…

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PRODUCTHEAD: Personal user manuals

PRODUCTHEAD: Personal user manuals

Jan 15, 2024

» Written well, personal user manuals can build psychological safety » However, they can also be…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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