Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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» Product strategy is how you will achieve your product vision

» There are only 4 types of work after finding product-market fit

» A step-by-step guide to building product strategy like Netflix

» “Framework fanatics” and “optimisation optimists” mask the absence of product strategy

» Using research to overcome organisational inertia to your product strategy

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A whole product is often a complex combination of several products and services. Some you create yourself, some are created by others. You’re responsible for the whole lot, even if they’re not all directly in your control.

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» Practical accessibility and inclusion guidance from UK and US governments

» Accessibility guides to various impairments by disabled gamers for the gaming industry

» Making your content accessible and inclusive isn’t ‘dumbing down’

» Professionals want clear, concise information, not jargon or complex terms

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A virtual roundtable discussion for product leaders and C-level roles.

We’ll be discussing:
how to measure product manager performance;
how to provide opportunities for career growth; and
the challenges of managing product managers and product owners.