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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 31
PRODUCTHEAD: Stakeholders are people too

PRODUCTHEAD: Stakeholders are people too

May 24, 2021

» Identify the key stakeholders whom you need to trust you and collaborate with you regularly…

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PRODUCTHEAD: “Don’t f**k up the culture”

PRODUCTHEAD: “Don’t f**k up the culture”

May 17, 2021

» Problems come and go, but culture is forever » Psychological safety presents a new set…

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PRODUCTHEAD: Service design and product management

PRODUCTHEAD: Service design and product management

May 10, 2021

» Customers are seeking more value from digital technologies — “liquid experiences” » Services by nature…

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PRODUCTHEAD: Ethical product management

PRODUCTHEAD: Ethical product management

May 3, 2021

» Product managers must understand the impact of their products on society as a whole »…

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80: The neverending quest for product-market fit

80: The neverending quest for product-market fit

Apr 28, 2021

Even if your product’s achieved product-market fit, you’re wrong if you think you never need to…

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PRODUCTHEAD: User personas or creepy caricatures?

PRODUCTHEAD: User personas or creepy caricatures?

Apr 26, 2021

» Avoid waste by by first researching “shallow” user personas then progressively elaborating as needed »…

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PRODUCTHEAD: Trust and customer success

PRODUCTHEAD: Trust and customer success

Apr 19, 2021

» Keeping your users’ attention means minimising cognitive drain » Customer onboarding is a continuous process…

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PRODUCTHEAD: Why do my houseplants keep dying?

PRODUCTHEAD: Why do my houseplants keep dying?

Apr 12, 2021

» Use sensitivity analysis to identify the make-or-break metrics for your business » Your analytics approach…

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Mission to Mars

Mission to Mars

Mar 31, 2021

Imagine you’ve just been told that you’ll be a member of the team responsible for the…

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PRODUCTHEAD: What’s the fuss about Jobs To Be Done?

PRODUCTHEAD: What’s the fuss about Jobs To Be Done?

Mar 29, 2021

» A milkshake is really just a way to pass the time and stave off hunger…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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