Blast from the past

Blast from the past


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


Three years ago today I published my first article on I Manage Products.  While a fair amount’s changed since then, I’d like to think that some things remain the same.

My writing style, for one, hasn’t really improved in three years.  I don’t think my sense of humour has matured either.  Still, we can’t expect miracles, can we?

If you fancy a laugh at my expense, cast an eye over my first article, “By way of an introduction”.


Read more from Jock

The Practitioner's Guide to Product Management book cover

The Practitioner’s Guide to Product Management
by Jock Busuttil

“I wish this book was published when I started out in product management”

Keji A., Head of Product

Read a free excerpt

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Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.

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