» A milkshake is really just a way to pass the time and stave off hunger on a long drive

» Users struggling to use your product to complete their tasks have unmet needs

» Christensen emphasises the higher order goal, Ulwick the task at hand

» Jobs To Be Done is often misunderstood, making it difficult for some to begin applying it

» Amazon warehouses are gradually moving towards full robotic automation

» Greater automation creates new types of work, but not necessarily for people

» Smart contracts are already automating financial transactions, but can be susceptible to coding flaws

» Increased use of machine learning in insurance places greater burden on regulators to ensure fairness

» Emotional intelligence is more important than technical skills

» Hire people who will increase your rate of learning

» A head of product needs prior experience as a product manager

» Good candidates have initiative and passion to pursue their opinions

» “Requirements” is another way of saying “just shut up and build it”

» A user story is deliberately sparse on detail to provoke a team conversation about the user’s goal

» We often incorrectly assume everyone does something the same way

» The mental model to describe epics, user stories and tasks can be clarified with visual artefacts

» User research needs to be proactive as well as reactive validation

» Some research techniques are more useful than others at different stages

» You must safeguard the welfare of your user research participants

» There are many ways to recruit participants for your research without outsourcing

» Use a simple format for sharing research findings memorably

» A product manager works at the intersection between business, technology and user experience

» A product manager is not a replacement for absent specialists

» The product manager is accountable for ensuring the solution is both valuable and viable

» Product managers use their knowledge of user needs and business goals to frame problems and set priorities for their delivery teams

» Remove the timelines from your product roadmap

» Use roadmap themes to focus on solving user problems

» User outcomes are more important than delivering features

» Roadmaps help to make strategic decisions when there’s low certainty

» Rethinking your roadmap approach can help when managing mature products

» Constraints that motivate and focus are most effective

» Boredom can trigger a creative and productive state of mind

» It’s important not to stave off boredom immediately with distractions

» You can optimise your working environment for greater productivity on different types of task