» Ask your team: what do we actually need to know, by when, and how confident do we need to be?

» Don’t ask users what they do. Ask them for an example of a time they have done something, and then ask if it was typical

» When recruiting participants, say what the study is for, how long it will take, and what’s in it for them

» Ask “why” to understand the other side’s position and interest

» All negotiations involve both rational and emotional elements

» Whatever decision you make as a product manager will disappoint some people

» Teams benefit from a shared understanding of the trade-offs of decisions