» Humility and authenticity go a long way in building trust

» It is hard both to share data when expected, and to do so in a way that is trustworthy and acceptable to the public

» “Nobody ever read a simple sentence and thought ‘well, that was too easy to understand.’”

» With care it is possible to create valuable products with user data while maintaining trustworthiness

» Celsys are going to start charging for software updates to their popular Clip Studio Paint product

» The way Celsys communicated this to their users caused outrage — some of which was justified

» Fog Creek found themselves trying to monetise their viral product Trello, which it had promised would be free forever

» Fog Creek had first mover advantage on an easily copied product, which it exploited by a timely sale to Atlassian