» Ready meals are okay, just not all the time

» Previous hype cycles masked who really had product-market fit and who didn’t

» Humans excel where AI doesn’t

» New tech rarely solves social problems

» Visible and invisible process both contribute to how work actually gets done

» Orgs should not rely on individual heroic efforts in place of designed-in capacity

» Accelerating the build reintroduces a bottleneck and results in wasteful overproduction

» Context comes from not just sharing information but engaging with it

» With appropriate context, those closest to the problem should make the product decisions

» Be outcome-focused and evidence-based regardless of what kind of product or service you work on

» Be careful not to automatically balance out a conflicting behaviour in others (such as a founder’s bias)

» “The obstacle is the way” – every setback is an opportunity to improve our condition