» Communicating your differentiated value consistently works better than a custom pitch every time

» For go-to-market without a PMM, aim to fill some of the gaps, not to take over the whole role

» Traditional marketing-generated leads involve telling the customer the value; product-led growth shows the value instead

» Ready meals are okay, just not all the time

» Previous hype cycles masked who really had product-market fit and who didn’t

» Humans excel where AI doesn’t

» New tech rarely solves social problems