PRODUCTHEAD is my free curated newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world. All neatly packaged up in a weekly email delivery for your reading, viewing and listening pleasure. Curated by Jock Busuttil (jockbusuttil.com).
» Identify the key stakeholders whom you need to trust you and collaborate with you regularly
» Understand the real reason for anger – whether in others or ourselves
» Remember where stakeholders’ help starts and ends
» To be trusted, you need to demonstrate your competence
» Problems come and go, but culture is forever
» Psychological safety presents a new set of social norms
» Product managers should be at the forefront of helping organisations to do things better for people
» The corporate vision explains why the company exists
» Open forums and communication lines between teams helps to maintain alignment
» Customers are seeking more value from digital technologies — “liquid experiences”
» Services by nature don’t always fit current organisational structures
» Service design and business analyst roles require a different type of focus and mindset
» Key to becoming a service designer is not finding a new job, but transforming your current job
» “Seamless services” means bringing together people from across professional boundaries
» Product managers must understand the impact of their products on society as a whole
» Now is the time to push for broader product management accountability
» No company, individual or set of activities, yet provides a clear-cut example of ethical best practice
» What we build must not be at the cost of another group’s needs
» Nothing in traditional product training prepares you for making ethical decisions
» Avoid waste by by first researching “shallow” user personas then progressively elaborating as needed
» Product managers can and should conduct user research when demand outstrips the researchers available
» Connect user personas to people’s actual goals for more emotional impact
» Good interviewers listen, not talk
» Keeping your users’ attention means minimising cognitive drain
» Customer onboarding is a continuous process
» Video games use contextual nudges to teach players how the game works
» A new customer success team builds trust by prioritising people, then process
» Use sensitivity analysis to identify the make-or-break metrics for your business
» Your analytics approach needs to change over time to keep up with your evolving product
» Blindly copying best practices results in an imperfect copy
» Analytics tools don’t do the thinking for you
» A milkshake is really just a way to pass the time and stave off hunger on a long drive
» Users struggling to use your product to complete their tasks have unmet needs
» Christensen emphasises the higher order goal, Ulwick the task at hand
» Jobs To Be Done is often misunderstood, making it difficult for some to begin applying it
» Amazon warehouses are gradually moving towards full robotic automation
» Greater automation creates new types of work, but not necessarily for people
» Smart contracts are already automating financial transactions, but can be susceptible to coding flaws
» Increased use of machine learning in insurance places greater burden on regulators to ensure fairness
» Emotional intelligence is more important than technical skills
» Hire people who will increase your rate of learning
» A head of product needs prior experience as a product manager
» Good candidates have initiative and passion to pursue their opinions
