How did you get into product management?
This is an interview I did a little while ago with a user experience author living…
Q&A
Questions I’m asked about product management, and my answers to them
What’s the one thing retailers are doing wrong in ecommerce?
When it comes to the ecommerce checkout process, what’s one thing that retailers are doing wrong?…
How do you keep user needs front and centre?
I was recently asked this question: How do you keep user needs at the centre of…
What sources of information should people use to build products?
Here’s a question I was asked recently: What sources of information do you suggest folks building…
What user trends do you see?
“Are you seeing any key trends from the user perspective that companies need to be thinking…
What kinds of questions should I be asking in discovery?
I was recently asked this question: During the problem exploration phase, what kinds of questions should…
How closely aligned should product organisations be with marketing and personas?
Here’s another question I was asked recently: If you’re concerned about buyer needs and their objectives,…
How much evidence is sufficient for decision-making?
I was recently asked this question: Do you have a rule of thumb for deciding how…
How do I get my waterfall organisation to be more agile?
I was recently asked this question: How would you recommend working with organisations who are used…
How do I distil users’ wish lists of requirements to a core handful?
I was recently asked this question: Can you make suggestions of how best to distil users’…
