What’s the one thing retailers are doing wrong in ecommerce?
When it comes to the ecommerce checkout process, what’s one thing that retailers are doing wrong? What’s one thing they’re doing right?
Category: Q&A
Questions I’m asked about product management, and my answers to them
How do you keep user needs front and centre?
I was recently asked this question:
How do you keep user needs at the centre of your product management process?
Read on for my answer.
What sources of information should people use to build products?
Here’s a question I was asked recently:
What sources of information do you suggest folks building their product plans today rely on, so that they can get the evidence they need to build the product that will meet the needs of end users?
Here’s my answer:
What user trends do you see?
“Are you seeing any key trends from the user perspective that companies need to be thinking about at the aggregate level?”
What kinds of questions should I be asking in discovery?
I was recently asked this question:
During the problem exploration phase, what kinds of questions should I be asking and how do I go from 1000 problems to the core problems that will unlock the solution?
Read on for my answer:
How closely aligned should product organisations be with marketing and personas?
Here’s another question I was asked recently:
If you’re concerned about buyer needs and their objectives, how closely aligned do you suggest product organisations be with marketing and with the persona development to ensure they are creating a solution that does meet those needs in the market?
Here’s my answer:
How much evidence is sufficient for decision-making?
I was recently asked this question:
Do you have a rule of thumb for deciding how much evidence is sufficient for decision making? I often see decisions made on the basis of a sample of one.
Here’s my answer:
How do I get my waterfall organisation to be more agile?
I was recently asked this question:
How would you recommend working with organisations who are used to a traditional / waterfall approach, transition towards agile / iterative development?
Here’s my response:
How do I distil users’ wish lists of requirements to a core handful?
I was recently asked this question:
Can you make suggestions of how best to distil users’ wish lists of requirements/outcomes to a core handful that will encompass most people’s problems?
Here’s my answer:
I’m about to launch a website. Any advice?
“I’m about to launch a website selling scotch whisky. Can you offer any advice?”
