Link of the Day: Kano tutorial via Mountain Goat Software


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Kano: mandatory, linear and exciter features impact customer satisfaction differently

An intriguing and nonintuitive aspect of customer satisfaction is that sometimes the feature that provides the most satisfaction is one that customers didn’t know they wanted until they saw it.

Mike Cohn

For how long have you been prioritising features without taking customer satisfaction into consideration?  Kano analysis provides a great way to understand which are the mandatory features you need in your product just to play the game, which increase satisfaction in a linear fashion, and which are the features that will delight and excite your customers.

Take a read here: I Didn’t Know I Needed That! | Mountain Goat Software.


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The Practitioner's Guide to Product Management book cover

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Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.

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