Link of the Day: Kano tutorial via Mountain Goat Software
An intriguing and nonintuitive aspect of customer satisfaction is that sometimes the feature that provides the most satisfaction is one that customers didn’t know they wanted until they saw it.
For how long have you been prioritising features without taking customer satisfaction into consideration? Kano analysis provides a great way to understand which are the mandatory features you need in your product just to play the game, which increase satisfaction in a linear fashion, and which are the features that will delight and excite your customers.
Take a read here: I Didn’t Know I Needed That! | Mountain Goat Software.
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There’s a special offer running for my Product Management Digital Masterclass – 25% off when you get tickets to the full set of sessions.
Live, conference-style talks with Q&A each Tuesday in October 2020, covering:
- What does a product manager do (and not do)?
- Understanding user needs
- The secrets of meaningful product roadmaps
- Landing and starting your product manager job
See you there!