Link of the Day: Kano tutorial via Mountain Goat Software
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An intriguing and nonintuitive aspect of customer satisfaction is that sometimes the feature that provides the most satisfaction is one that customers didn’t know they wanted until they saw it.
For how long have you been prioritising features without taking customer satisfaction into consideration? Kano analysis provides a great way to understand which are the mandatory features you need in your product just to play the game, which increase satisfaction in a linear fashion, and which are the features that will delight and excite your customers.
Take a read here: I Didn’t Know I Needed That! | Mountain Goat Software.
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The Practitioner's Guide To Product Management
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Quick addition to this one which you might be interested in: there’s a stealth-mode startup called Kano.io which looks like it will provide a helpful cloud tool for running Kano analysis. Take a look: https://kano.io/?lrRef=Y0ZLH