Link of the Day: Kano tutorial via Mountain Goat Software
An intriguing and nonintuitive aspect of customer satisfaction is that sometimes the feature that provides the most satisfaction is one that customers didn’t know they wanted until they saw it.
For how long have you been prioritising features without taking customer satisfaction into consideration? Kano analysis provides a great way to understand which are the mandatory features you need in your product just to play the game, which increase satisfaction in a linear fashion, and which are the features that will delight and excite your customers.
Take a read here: I Didn’t Know I Needed That! | Mountain Goat Software.
Get articles when they’re published
My articles get published irregularly (erratically, some might say). Never miss an article again by getting them delivered direct to your inbox as soon as they go live.
Read more from Jock
The Practitioner's Guide To Product Management
by Jock Busuttil
“This is a great book for Product Managers or those considering a career in Product Management.”— Lyndsay Denton