2012 was a real roller-coaster ride for me, both personally and professionally. Surprisingly (to me), it was only my first full year of blogging – I only started I Manage Products back in February 2011. But 2012 was the year I decided to step things up a little: yes, I procured a domain name. That made it official.

Oh yes, I also started a company and wrote some articles on product management…

Credit: Trello, Inc.

Over the last few weeks I’ve mostly been investigating the variety of tools available to help product managers at different stages of their product’s lifecycle. For me, the emphasis has been on speed and ease of use because my project is short-lived and I want to show some results.

Like doing the washing-up, vacuuming under the sofa or cleaning your windows, housekeeping tasks with your product can get neglected because they’re tedious, not as interesting as new features and so on. However, if you’ve ever found yourself eating breakfast cereal out of an oven tray with a serving spoon because every single item of cutlery and crockery is festering in a pile in your sink, it should be apparent there is inherent value in tackling housekeeping tasks bit by bit over time.

I’ve been talking to web developers, engineers and product people about APIs. After all, they’re the ones using them. From our discussions, it’s clear that the best web APIs share some common traits. Would you like to know what’s going to make yours more successful?

Despite relying on each other for the success of their products, the Sales and Product teams often have a jarring relationship. This is far from ideal. By looking at where things go wrong we can identify a better way of working with each other. The prizes on offer: shorter sales cycles, more easily achieved targets and customers who are always happy to hear from you.