Curating the product roadmap is one of the most typical responsibilities of a product manager. But have you ever thought about why you bother with them in the first place and how you could make them more effective?
This week, we’ve been looking at two different lifecycles: the product lifecycle and the development lifecycle – cycles within cycles!
One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.
This is not “Field Of Dreams” and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.
Over the last few weeks I’ve mostly been investigating the variety of tools available to help product managers at different stages of their product’s lifecycle. For me, the emphasis has been on speed and ease of use because my project is short-lived and I want to show some results.
Price is absolutely critical to the success of your product.
I’ve been talking to web developers, engineers and product people about APIs. After all, they’re the ones using them. From our discussions, it’s clear that the best web APIs share some common traits. Would you like to know what’s going to make yours more successful?
As the Olympics approached, I was salivating greedily about the twenty-four live streams of coverage the BBC would be providing. As I’m not on cable or satellite, this ended up being just three. You’d think I would be disappointed but I’m not – this is going to improve my enjoyment immeasurably as a result. Here’s why.
Knowledge is power for product managers, but you have to gather and interpret the right metrics. Here are seven suggested KPIs that you can use to expand your customer insight and to drive better performance.
I enjoy a good cookie, particularly the slightly squidgy ones with huge chunks of chocolate in. Sadly, this isn’t about highly-calorific comestibles, but about information this site will store in your browser.
