» Work continues after the project ends — plan for the ongoing support of your product

» A support team deals with user queries, incidents and ongoing improvement of the product

» Great user support is an expectation, not a nice-to-have

» Feedback from user support can identify areas of product improvement

» Your users must value your product more than it would cost them to switch

» An end-of-life policy sets out the process you will use to retire products for customers

» Think about your users and customers’ technical and economic issues first

» Retiring a product gracefully means making a plan

» People more easily accept they’re not seeing the whole picture than being told they’re wrong

» Don’t make people feel bad about their beliefs — be kind and connect with them

» Research shows that we interpret words like “we believe” with differing confidence levels

» There is often a lack of discipline when it comes to talking about uncertainty