» The best moment to teach a user to use a new feature is when it is valuable for them

» Uncompleted tasks stick in a person’s memory, completed tasks are more easily forgotten

» Provide a safe, controlled environment to help users experiment and learn a new skill

» When delivering difficult news at work, you are not there to seek sympathy

» Tie business impact to deprioritised work to highlight the problem to your CEO without sounding whiny

» An organisation’s emotional culture governs which emotions people express and suppress at work

» Many organisation equate “fixing” to basically “patching holes in the slowly sinking boat”

» Desire paths spring up as users’ needs and goals change

» The effort paradox: the effort of forming a new path versus the desire to take the path of least resistance

» In digital products we use analytical tools to help us observe desire paths

» When a new desire path emerges, question your old assumptions — user behaviour is changing

» Ask “why” to understand the other side’s position and interest

» All negotiations involve both rational and emotional elements

» Whatever decision you make as a product manager will disappoint some people

» Teams benefit from a shared understanding of the trade-offs of decisions

» Asking about a specific problem causes people to ignore the other problems they have

» Make time for product discovery in small steps, not all at once

» Biases reduce cognitive load for our brain when it processes new information

» An opportunity solution tree is a way to externalize your thinking