Product Management in Commerce on Mind the Product
As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile. This month we had three eye-opening talks:
- CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world;
- “the Malcolm Tucker of testing” Craig Sullivan (@OptimiseOrDie) telling us about the most common A/B testing mistakes; and
- product owner at M&S Digital Labs Hemal Kuntawala (@hemalkuntawala) mashing up Lean, fast feedback and leopard print.
If you’ve not heard of ProductTank, it’s a monthly meetup for product people to get together to hear a few talks and, more importantly, to have a drink and socialise with people who understand the difference between product and project management…. There are several ProductTanks going in different parts of the UK, Europe and the US, so there’s probably one near you. And if not, why not start one?
You can read the recap of the talks on product management in commerce over on mindtheproduct.com.
Read more from Jock
The Practitioner's Guide To Product Management
by Jock Busuttil
“This is a great book for Product Managers or those considering a career in Product Management.”
— Lyndsay Denton
Jock Busuttil is a freelance head of product, product management coach and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, Twitter and LinkedIn.
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