PRODUCTHEAD: Beliefs and culture

PRODUCTHEAD: Beliefs and culture

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

productdrunk lovesick singalong #

every PRODUCTHEAD edition is online for you to refer back to


tl;dr

Changing behaviour and beliefs is crucial for people to adopt a fundamentally new org strategy

Culture optimised without alignment has unintended consequences


hello

Quick note to new subscribers: ( hiya 👋 ) normally PRODUCTHEAD drops into your inbox on a Monday, so you’ll be getting the next one then.

Also, if you like what you read, please share it with friends / colleagues / family members / pets. Thank you.


I don’t know about you, but I’ve only just about started to remember to type ‘2026’ instead of ‘2025’. For me, this is the true start to the year.

The two articles I would like to share with you this week both offer insights into the mechanics of organisational culture. Caroline Clark introduces her Belief OS™ as a framework for understanding why people in organisations behave as they do, then applies it to a tangible example: the much-maligned process of transformation. Underpinning the system is her assertion that “culture is an emergent property of a system of beliefs”, and that many problematic corporate cultures arise because of mismatches in beliefs between individuals, teams and functions.

As a good companion piece, Mike Fisher writes about “culture debt: the hidden cost of neglecting the systems that govern how people work together”. Just as the more familiar technical debt arises when cutting corners – trading off quality for speed – so also culture debt comes from the same trade-off, except from cutting corners in behavioural norms, expectations and interpersonal relationships. As with Caroline’s piece above, Mike observes that the symptoms of culture debt also include mismatches between what is stated as valued and what is actually rewarded.

2026 is going to be eventful for all sorts of reasons. Let’s kick off with a push towards more rational thinking and generally being better humans.

Speak to you soon,

Jock



what to think about this week

Why organisational transformations fail

Organisation-wide transformation is hard. Culture and ways of working are well established and often resistant to large-scale change. What helped the organisation maintain stability and grow incrementally when times were good is precisely what is now putting them at risk. That resistance is not individual or accidental, but structural and systemic.

A systems perspective on culture, power, and change

[Caroline Clark / Lift-Off with Caroline]

Culture Debt

In the early days of Uber’s rise, the story was simple: build fast, hire fast, expand fast. Travis Kalanick embodied speed as a leadership philosophy. It became the company’s competitive weapon, and its cultural center of gravity. “Always be hustlin’” wasn’t just an attitude, it was an operating model. And for a while, it worked flawlessly. Cities opened. Riders flooded in. Valuations soared.

But inside the company, the invisible interest payments were accumulating.

Leaders assume culture will scale on its own. It never does.

[Mike Fisher / Fish Food for Thought]



recent posts

Startup to Scale-up Club Q&A – 13th Jan 2026

I joined Anton Kooll again, along with co-panellists Maarten Ectors, Mario Tomic and Eugenio Galioto for Startup to Scale-up Club. We covered topics including:

  • recommendations for automated infrastructure monitoring;
  • safe presentation of medical data in Femtech apps;
  • trade-offs of cloud versus local AI deployment for agricultural technology;
  • the risk of patronising, gender-based marketing in Fintech; and
  • the value of building a trustworthy community over superficial personalisation.

“Do’s” and “don’ts” for startup founders

[I Manage Products]

Are developers vibe coding themselves out of a job?

And is the increasing reliance by junior developers on AI coding assistants storing up a generational skills shortage for the future – ‘professional debt’, if you will?

So simple, anyone could do it. Wait – don’t fire me

[I Manage Products]

Cloud computing for non-technical product managers

To understand how cloud computing works, we’re going to start with the basic building blocks and work our way up.

And why is it a cloud anyway? (All is revealed)

[I Manage Products]

can we help you?

Product People is a product management services company. We can help you through consultancy, training and coaching. Just contact us if you need our help!

Product People Limited logo

Helping people build better products, more successfully, since 2012.

PRODUCTHEAD is a newsletter for product people of all varieties, and is lovingly crafted from delayed onset muscle soreness.


Read more from Jock

The Practitioner's Guide to Product Management book cover

The Practitioner's Guide To Product Management

by Jock Busuttil

“I wish this book was published when I started out in product management. It gives a really wonderful overview of what product management is and involves on a day to day basis.”

Keji Adedeji, product leader & coach

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.