Q&A: what’s the one thing retailers are doing wrong in ecommerce?

Q&A: what’s the one thing retailers are doing wrong in ecommerce?

Another question:

When it comes to the ecommerce checkout process, what’s one thing that retailers are doing wrong? What’s one thing they’re doing right?

 

From a product manager’s perspective, there’s no one thing everyone gets wrong – it depends entirely on the circumstances.

This is why context and understanding of user needs are so important. Figure out what people need – their goals, frustrations, distractions… everything – then figure out how well your ecommerce capability meets those needs. Improve, then rinse and repeat.

And don’t forget Marty Cagan’s observation that “people don’t know what they need until after they’ve seen it”.

Read the other 20 opinions over on whatusersdo.com.

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The Practitioner's Guide to Product Management book cover

The Practitioner’s Guide to Product Management
by Jock Busuttil

“I wish this book was published when I started out in product management”

Keji A., Head of Product

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Jock is a freelance head of product, author and conference speaker. He has spent nearly two decades working with technology companies to improve their product management practices, from startups to multinationals. His clients include the BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).In 2012 Jock founded Product People Limited, a product management consultancy and training company. He is also the author of the popular book The Practitioner's Guide to Product Management and the blog I Manage Products.

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