How closely aligned should product organisations be with marketing and personas?
Here’s another question I was asked recently: If you’re concerned about buyer needs and their objectives,…
Tag: alignment
Starting with a guess: how to use data creatively
The interview covers things like: thinking about outcomes, not outputs; alignment with broader goals; finding and…
Context is everything
Your developers may be happiest when they’re hacking gnarly code, leaving you to get on with…
