I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This final bit tells the secret behind meaningful product roadmaps.

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Here’s another question I was asked recently:

If you’re concerned about buyer needs and their objectives, how closely aligned do you suggest product organisations be with marketing and with the persona development to ensure they are creating a solution that does meet those needs in the market?

Here’s my answer:

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