» Visible and invisible process both contribute to how work actually gets done

» Orgs should not rely on individual heroic efforts in place of designed-in capacity

» Accelerating the build reintroduces a bottleneck and results in wasteful overproduction

» Context comes from not just sharing information but engaging with it

» For better alignment, leaders should only communicate the why and what of the goal to their teams

» Auftragsklärung facilitates alignment through both top-down and bottom-up goal setting

» Try to communicate your work’s value to stakeholders in terms they will understand

» Alignment is a system in dynamic equilibrium

» Every decision is a trade-off — deciding what not to do is just as important as deciding what to do

» A good product vision captures customer, user, value proposition and links to organisational objectives

» Interrogate your goals: “For this to happen, what must be true?”, then mark which are facts or assumptions

» Avoid jumping on the first idea — check what problem we think it solves, then ask, “How else could we do this?”