PRODUCTHEAD: Moats and bridges
» When a measure becomes a target, it ceases to be a good measure
» Product, market, model and channel must all fit together to be successful
» When a measure becomes a target, it ceases to be a good measure
» Product, market, model and channel must all fit together to be successful
» So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying)
» Sustainable growth requires new products or built-in virality, not just more marketing
» True exponential growth is rare and short-lived
» 10 tactics for subscription value creation
» 10 tactics for reducing subscription churn
» When switching to a subscription model, initially costs will go up and revenue will decrease